Research
Talking Points: Challenges and changes for the consumer in 2025
We present a taste of the challenges and changes that await the consumer in the new year.
At Rabobank’s recent Leadership Summit in New York, my colleagues Tom Bailey, Xinnan Li, Steve Rannekleiv, and I ran a session titled, “Challenges and Changes for the Consumer in 2025.” We covered a lot of ground, from declining alcohol consumption and chaos cuisine to packaging innovation and RFK Jr.’s nomination for Health Secretary. In this report, we offer a taste of some of the themes that will continue to develop into the new year.