Strategy
As a cooperative bank founded by farmers, Rabobank is rooted in society. We want to make a substantial contribution to solving the global food challenge: feeding a growing population long into the future. We also work to foster well-being and prosperity in the Netherlands. In order to achieve these goals, we focus on supporting our clients, their communities and the world around them. We do this using our knowledge, networks and financial solutions.
Rabobank's cooperative vision and ambition
Rabobank is a unique bank, with strong cooperative roots. We activate local networks, contribute to communities, and support societal transitions. From this solid position, we have reinforced our strategy to be even better able to deal with the fast-changing world, strong competition (including new entrants), and increasing digitalization. Building on our mission of “Growing a better world together”, our ambition is to strengthen our leading position in the Netherlands, be the Food & Agri bank of choice globally, and be the market leader in vendor finance globally.
Four pillars
In order to achieve this, we have established four pillars that form our strategy.