Our strategy

The needs of our members and customers come first, that goes without saying. But we take it a step further. We have a strong local presence. This enables us to listen closely to our members and customers to find out what is going on and understand what truly matters. We encourage our colleagues to deepen customer relationships, provide excellent digital customer experiences and continuously improve our organization to become a better bank.

We strive to act as a positive force for our members and customers and the communities we serve. By working together, we can make a positive impact on society. Our goal is to contribute to sustainable food and energy systems and financially healthy communities. We embed sustainability in everything we do. Besides that, we invest parts of our profit back into society through various cooperative initiatives and our cooperative dividend.

We want our more than 49,000 colleagues to be proud to call Rabobank a great place to be. We support a workplace where people enjoy their work, feel valued, and are inspired to learn. This helps us build a future-ready workforce, deliver the best for our members and customers, and make a positive impact on society.

We aim to provide stability in an unstable world. Our growth is both profitable and sustainable, while delivering operational excellence, compliance, and a balanced approach between risk, return and impact.