Blueberry update 2024: Rapid changes in some regions will ensure continued success for the global industry

A series of significant changes across diverse regions will set the global blueberry industry up for continued success. Key trends shaping the future of the industry include increasingly advanced genetics and growers’ heightened focus on labor productivity and efficiencies.

Peru will continue to lead global exports, although with lower exports of frozen blueberries. Future growth will be driven by higher yields rather than area expansion.

In Mexico, production and exports declined in 2023/24 for the first time due to sanitary issues, drought conditions, increased costs, and an unfavorable exchange rate. Some factors will improve for 2024/25. Domestic consumption remains low but is expected to grow.

In the US, blueberry production is a mixed bag across growing regions. Upgrading varieties and implementing mechanical harvesting will be key to remain competitive. Consumption continues to expand, with improved berry quality year-round driving consumer demand.

In Europe, demand remains firm despite strong price increases and will continue to grow. Since 2023, supply has become a limiting factor, particularly during the Southern Hemisphere supply window. European growers face challenges such as low labor availability and high labor costs.

China will remain the global leader in production, with increased use of proprietary cultivars. Imported supply during the counter-season period will remain important, with a focus on quality.