Global poultry quarterly Q2 2025

The global poultry industry continues to operate with strong momentum. RaboResearch predicts robust poultry demand in 2025, with growth rates between 2.5% to 3%, following a 2.6% increase in 2024. Poultry remains an affordable protein option for price-conscious consumers due to its competitive pricing relative to other proteins.

Markets in South and Southeast Asia are expected to be the fastest growing in 2025, and the EU poultry market is also projected to accelerate its growth. In contrast, North and South America are facing supply challenges due to a global shortage of breeding stock and disappointing livability figures, particularly in North America. These issues are balancing markets but limiting the industry’s growth potential.

Global trade is expected to remain strong amid relatively tight global protein supply and growing consumption. However, growth will be in line with last year’s trend, remaining below the market growth rate of approximately 2% to 2.5% for 2025.

Geopolitics will be the most significant factor to watch in 2025. Rising geopolitical competition, including US tariffs on imports and retaliatory tariffs on US poultry from affected regions, could lead to a trade war and shifting global trade flows. Global traders should be prepared to respond quickly to developments in this area.