Update
Beverage market buzz: Discretionary income changes and regional impact on beverages
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The latest Beverage market buzz examines how changing incomes impact beverage sales in North America, China, Europe, and Brazil amid inflation and economic shifts.
Changes in discretionary income have a marked impact on beverage purchase decisions. In this edition of Beverage market buzz, we explore how discretionary incomes have fluctuated across various markets over the past few years and how that has impacted consumer choices in beverages. We also take a look forward to form a view on the trends for the coming year and the reasons behind potential changes.